Have you red Chip Heath & Dan Heath‘s book Made to Stick? It is an excellent tool for any marketer and content provider. It does not really matter if you use written content, photography, voice or video. The key is to use the elements the Heath brothers describe in their book. It is not wise to try to use everything every time, but carefully hand-pick the ones that you would think work best for the audience in question:
I have found using these elements extremely useful. Together with the ATEC model I put together (Appearance-Touch-Engage-Commit) they are a powerful tool to gain SUCCES(s) in the market.
The key thing about the SUCCES(s) is that it does attract the right clients, touch their emotions and leave no important message unclear. If you haven’t red the book yet, find it in Amazon and enjoy! And furthermore, if you want to implement the elements in your marketing or business, I am at your disposal.