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Be the James Dean of Your Industry

Rebels. Admired heros who split the audience in for and against them. Like Apple back in 1997 with its Think Different campaign. Strengthened the Apple fanatics and attracted the ones who were still hesitating about Macs. The courage of rebels have always been admired by those who may not have the guts to swim in […]

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Quick Marriages Seldom Work

Very few people jump into marriage when they just have met someone. I am not saying quick marriages never work; they seldom work. The same rule applies to your clients. As a business owner or a salesman, you are most definitely searching for a lifetime partner, right? Yet your client needs to be sure he […]

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