Lowest Price Ruins Your Business

Do you sell your skills? Have you given a discount? Two times ‘yes’ and you’re winning in the wrong league. Having the lowest price among your competitors may sound like a good thing, but it is totally the opposite. My much appreciated book publisher, Patrice Turner says her clients ask her to write blogs for them for a fraction of her normal price. The reasons for such offers are not worth mentioning. She always refuses. So do I. There are three major reasons you should turn down such offers right away.

1. Lowest price kills quality

You will have a lot of work to do. Woo hoo and tee hee! Who said there’s a recess? Your calendar is full of assignments before you know it. Lowest price leads to a situation where you don’t have the time to maintain your quality you are appreciated and known for. You want to hold on to your delivery time and start working on the next order so you can deliver that in time. Sooner than you realize, you have become mediocre. I know. Been there, done that. Lesson learned.

2. Lowest price kills delivery time

Fill your calendar too tight and you will start exceeding your delivery time. Your clients’ projects depend on your work that is now late, or is at risk being late. First, your clients are unhappy. Then they become dissatisfied, before becoming mad. Ka-boom, you’re thrown out and replaced with somebody who delivers high quality in time. The price is no longer the issue for the client. I know. Been there, done that. Lesson learned.

3. Lowest price kills your reputation

Now that you’ve come this far, you’ve got a reputation of being cheap, low quality and risking the clients’ projects with your delivery times. Once you get a reputation like that, it requires a lot of humility, hard work and proof you are something else. For example, setting your price level back up again, choosing the right type of clients, giving them a 100-percent money back guarantee, showing that you are up to their requirements. Their quality. Their schedule. That you support their reputation as well. I know. Been there, done that. Lesson learned.

Why would you choose to put your experience and expertise on sale?

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A passionate copywriter, author, marketer, business consultant and trainer rebellifying people's thinking, marketing, products, services and businesses to stand out from the crowd and succeed.

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