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Are You Something Else?

I founded my first company in 2008. Somehow I thought it would be better if I made my one-man company look like a ‘real’ company. All the marketing material said ‘we’ instead of ‘I’, I took photos of me with a suit jacket and a white-collar shirt. It never worked out. There are things that […]

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The Road to SUCCES(s)

Have you red Chip Heath & Dan Heath‘s book Made to Stick? It is an excellent tool for any marketer and content provider. It does not really matter if you use written content, photography, voice or video. The key is to use the elements the Heath brothers describe in their book. It is not wise […]

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Paint Your Own Canvas

It is wise to know what your competitors say and do. Sometimes it is good to be an underdog. A chaser. Look at the back of your competitor, who does not necessarily look behind and see you are reaching them step by step. Knowing your competitor gives you the opportunity to avoid the same mistakes […]

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Quote
Change is inevitable. Growth is optional.
John C. Maxwell
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Ask Questions and Persuade

Questions have a lot of power in sales. I have found asking the right questions lead the prospects through a path where they can say ‘yes’ or ‘no’ every now and then, and make sure they are either going to the right direction, or that there is nothing for them. It is a powerful thing […]

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Quick Marriages Seldom Work

Very few people jump into marriage when they just have met someone. I am not saying quick marriages never work; they seldom work. The same rule applies to your clients. As a business owner or a salesman, you are most definitely searching for a lifetime partner, right? Yet your client needs to be sure he […]

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Quote
Talent is a gift, but character is a choice.
John C. Maxwell